Brave | AprilNoelle.com

Brave

I’ve been ruminating on this word, BRAVE, for weeks as I’ve deemed it my “Word of the Year”. As simple as it is, my chosen word of the year has a lot of implications and requirements.

Unlike a previous choice, the word brave means “ready to face and endure danger or pain; showing courage”. Merriam-Webster Dictionary.

Honestly, I sigh with an overwhelming sense of pressure, even before I get start. I LOVE my comfort zone. My comfort zone is just living my day to day life. I take the kids to school, I go to work and connect with potential homeowners and sellers.

I would say that I have at least one luxury. I have a wonderful husband that affords me the ability to not work 9-5 in a job I hate. We also don’t live an extravagant life. We take one modest family vacation a year, eat out maybe once a month and take advantage of as many free activities as we can!

However, even with this simple change in my life, it also means that I don’t have to make much. No one is depending on my income. And back to the comfort zone I go.

But this year, I vow to be different because I want more. I want to do more than go on one vacation or eat out occasionally. I want to get comfortable with the idea of being uncomfortable.

But how am I going to be brave? My goal for this year is to say yes to more AND seek more opportunities to:

  • Become a public speaker
  • Connect with other entrepreneurs
  • Grow my marketing skills

So, what about you? Do you have resolutions or a word of the year? It’s already February, are you staying on target?

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Six Steps to the Perfect Pitch | AprilNoelle.com

6 Steps to the Perfect Pitch

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Did you know, the perfect pitch is extremely important?

Why?

Because people have short attention spans. How many of you are skimming this article now? People do that while listening too!

If your 30-60 second pitch is disjointed, incoherent, or fragmented, PEOPLE STOP LISTENING! 

If they do listen to the end, do they know who you are and what you need? The answer to that question is often “NO”. 

I know you’re saying, “I do SO many different things.” 

What that says to other people is that you’re unfocused and likely unable to care diligently for their client. 

Let’s make this personal. I’m a real estate agent. I went to my coach just today and told her that I started helping women focus their networking to grow their business.

Her first question was “How are you going to stay focused on real estate?”

And she KNOWS me. She knows that if I’m taking something on, I’ll be able to divide my time well. What if she didn’t? Her first reaction would be to ignore me.

The next question is how do you put together a perfect pitch that encompasses everything you do. The short answer is you shouldn’t. I will talk about this in another post.

Let’s develop YOUR pitch. Enter your email address above to get the worksheet!

Step 1: Tell Us Who You Are and What You Do

The first part of your pitch should include all of the standard information. Name, your title, your company and what you do. You may think this is a given, but often everyone misses one key part. What do you do? 

Don’t assume that the person standing in front of you understands what an “accountant” does or “real estate agent”. 

Mine goes something like this:

My name is April Grant and I help people build wealth through the purchase and sell of homes as a real estate agent with Keller Williams. 

Step 2: Name three things that you do that sets you apart from your competitors.

In any field, the person in front of you has an idea of “who you are”. How do you separate yourself from their assumptions?

This will take you the longest to figure out how you are different. So take some time think about the three things that you do that you know your competitors do not.

My examples are:

  • I listen to my buyer’s needs to get to get them the home that they desire.
  • I price a home correctly to get my seller’s the most money for their home.
  • I educate my buyers and sellers so that they feel comfortable closing on their home.

Step 3: Choose three adjectives that you use in regular conversation.

Here’s the definition of an adjective if you don’t remember: a word or phrase naming an attribute, added to or grammatically related to a noun to modify or describe it.

My three adjectives are: awesome, excellent, fantastic.

Step 4: Rewrite Step 2 using the adjectives in Step 3.

This is better shown than explained. See my examples below:

  • I’m awesome at listening to my buyer’s needs to get to get them the home that they desire.
  • I’m excellent at pricing my seller’s home correctly to get my seller’s the most money for their home.
  • I’m a fantastic educator so that my buyers and sellers feel comfortable closing on their home.

Step 5: Tell the audience who your target market is. 

I’m looking for people who are willing and able to buy or sell a home within the next three months.

I’ll admit, this is a little broader than I’d like but it works in this situation. Target markets should not be generic and I’ll help you develop your target market in another post.

Step 6: Close with a tag line or salutation. 

In your closing, include anything catchy that’s in your pocket and your preferred method of contact. If you don’t have anything catchy, just close with a Thank You!

Texts are best and I’d love if you’d follow me on Instagram. Thank you and have an awesome day!

Here’s the final product:

My name is April Grant and I help people build wealth through the purchase and sell of homes as a real estate agent with Keller Williams. I listen to my buyer’s needs to get to get them the home that they desire. I price a home correctly to get my seller’s the most money for their home. I educate my buyers and sellers so that they feel comfortable closing on their home. I’m looking for people who are willing and able to buy or sell a home within the next three months. Texts are best and I’d love if you’d follow me on Instagram. Thank you and have an awesome day!

Leave your “perfect pitch” below or shoot me an email. Better yet, I would love if you would share it on social media and tag me @theaprilnoelle.

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Meet the Right People at Networking Events | AprilNoelle.com

Who You SHOULD Meet While Networking

It’s almost five o’clock and you signed up to go to a networking event that starts at six. What you really want to do is to go home, eat and go to sleep or take care of the millions of things elsewhere.

But…

You promised yourself you’d grow your business. It’s been stagnant for a while and it’s time to get more customers. You’re normally disappointed because you may get one customer, if you’re lucky.  Time is running out. So, what are you looking for? Who should you meet?

Typically, my goal is to get at least 10 business cards consisting of one of these two categories: prospects and strategic alliances. As a real estate agent, I am happy to collect ALL cards to build my database and reach out to the rest of the people in the future.

Prospects

Identifying prospects are the easiest. Prospects are your target client. Pay attention to these three traits when spotting a prospect.

A Prospect is the Decision Maker

The decision maker is the one who will make the FINAL decision on whether or not the company or person will use the product. As an example, in the real estate industry, you would need both the husband and the wife for any final decisions.

Companies will often send a representative to network at an event. With a few simple questions, you’ll be able to determine whether the person is a decision maker.

  1. Who else is involved in this process?
  2. Who will be using the product?
  3. Which evaluation criteria are the other stakeholders using?

Need more? Check out 25 Qualifying Questions to Identify the Decision Maker.

If any of the answers imply that another person is involved, you need a referral and this is not a prospect, but a lead.

A Prospect Needs What Your Selling

Not everyone needs what your selling, even if you want them to. Most people in their life will need a real estate agent. That said, if they aren’t needing a property within the next year, they are not a prospect for me.

A Prospect Can Afford It

As much as you want everyone to purchase your product, not everyone will be able to. You should have qualifying questions in order to determine whether or not the person in front o fyou can afford it.

Action Steps

So what happens when you find a prospect?

Schedule a meeting! Try to schedule one that night (without being too aggressive) or give them a call the next day. 

Strategic Alliances

Strategic Alliances are your partners. They are the network of people who will give you access and referrals to your prospects. 

The traits of a strategic alliance is as follows:

  • They are in a position to send your referrals. They know who you WANT to know.
  • They “get it”. They know how networking really works and are willing to send you a referral because they know you will as well.

There are three types of strategic alliances:

The Complement

They work in a different industry and have the same client. As a realtor, my complements are title, mortgage and homeowner insurance companies.

The Comparable

These alliances will have the same type of client yet in a different business. As a realtor, this would be financial planners and general insurance agents. People who could afford a home and likely are looking to protect their assets in the long term.

The Competitor

Yep, you read that right, your competitor can be a very good strategic alliance. Although in real estate, realtors are willing to take every client they come across, in other industries, your niche may not include a prospect. As an example, if you mainly deal with estate planning in law, you would not deal with a litigation client.

Action Steps

Schedule a meeting! These meetings are typically scheduled in a follow up phone call. Follow up within 3 business days. Bring your Top Ten List.

Any questions? Drop a note or an email.

Happy Networking!

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Top Ten List | AprilNoelle.com

The Only Top Ten List You’ll Ever Need

Have you gone to networking event after networking event, followed up with each person, only to NOT receive any business out of the process? 

I have.

Have you been in the cycle for a while wondering what’s the point of networking? 

I’ve done that too.

I know I’ve questioned why isn’t this working? Why am I wasting my time with all of this?

Let’s be honest, when you’re networking with potential strategic alliances, your voice is just one of many… send me “everybody who…” or “anyone looking to…” That’s what everyone says to them. So when it comes to talking to you, you’re not only in competition with whoever that “somebody” already knows, you’re in competition with everyone your contact knows too (i.e., other industry people). 

So, how do you differentiate yourself from the crowd?

The Missing Piece of the Puzzle

I realized I was missing a piece of the puzzle. Having a great conversation and leaving a positive and informative impression is just the start. 

The Top Ten List is the list that will change your business. 

So, what exactly is the Top Ten List?

The Top Ten List

It’s rather simple actually.

It is a mix of the top ten people or organizations or positions that you want to meet to make your business grow! 

For example:

If you own a product line of natural and organic vitamins and supplements and are seeking distribution, instead of saying “I’d like to meet anyone who likes natural and organic goods,” you would provide a list like this:

  • Jane Smith, buyer for MegaFoods
  • Jon Doe, buyer for NatureMade
  • Owner of a boutique that rents out shelf space
  • and more…

This shows your new companion that:

You have a vision

You know your industry

Evenmoreso, it makes it easier for them to have a clear vision of WHO to refer to you! Most likely, by the end of the conversation, you will either receive a referral or consideration for a referral. 

Do you have a Top Ten List? Do you know who you’re going going to add to yours?

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Your Network Is... | Networking Isn't an Event | AprilNoelle.com

Networking isn’t an Event


Your Network Is... | Networking Isn't an Event | AprilNoelle.comTrue networking isn’t an event.

It’s a call, a coffee, a drink.
Networking is building a relationship with the other person. It’s getting them to trust you and you to trust them.
 
I get frustrated when I hear people, especially entrepreneurs, say that they don’t get anything out of networking events. 
If this is you, you’re doing it wrong!
That’s typically because the relationship begins and ends in that 20 minute (or less) conversation. Both parties shared what their profession, stated some pleasantries then went off to the next person.
Grabbing a card is easy.
Attending an event is easy.
Building a relationship is hard.
 
The purpose of a networking event is to meet people. The purpose of networking is grow your influence, build trust, and get the other to trust you enough to (1) remember you and (2) refer people to you.
What have your results been?
Do you find networking events not worth the time you put into them?
Then, it’s time for a change. I am here to help.
You never know who someone knows. You don’t know if they are two degrees of separation away from Bill Gates or Martha Stewart.
 
How many business cards are in your pocket, wallet or desk? When’s the last time you reached out to them and found out what was going on in their life? If the answer is never, that’s who you need to call tomorrow.
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Run Your World | AprilNoelle.com

Sometimes It’s Not Your “Why”, It’s Your “What”

Podcast episode at the bottom of this post. This is not a transcript, this is a synopsis.

I know you’ve heard it – “FIND YOUR WHY and you can accomplish anything!”

I’m not going to say finding your WHY isn’t powerful, it truly is. Your why is your driving force.

But…

Your why may not be strong enough to push through your “what”.

What are you doing to make that money?

I’ve tried several side hustles using my “why”… and I fell flat. I never made much more money (if any) than what I put in.

I wanted to love the products, I did. I would spend tons of time and effort memorizing scripts and perfecting strategies for dominating the market.

Sounds good, right?

I worked hard, I followed the plan, and I failed over and over again.

Ultimately, I realized that I wasn’t passionate about it. I liked and used the product, but I also knew that there were other cheaper products. I knew that because I am cheap frugal and I knew if I wasn’t selling this product, I’d opt for something cheaper.

Now that I’m in real estate, I have passion. I have love for what I do. I am growing and making more now than I ever did with the other ventures.

So, I just wanted to send a reminder that sometimes it’s not your why, but what you’re doing that may limit your success.

Find your WHY, then find your WHAT!

I know yo

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Graduation Invitations | AprilNoelle.com

It’s Not Too Late to Order Your Invitations for Graduation!

This is an advertisement for Basic Invite but all opinions are mine.

I can’t believe it’s almost the end of the school year already. Graduation season has arrived! I can’t wait to see all of my loved ones get promoted or graduate this 2018 year!

What is even more exciting is creating the perfect graduation announcement invitation. I love to design my own thing and Basic Invite makes it even easier.

What makes Basic Invite different?

Graduation Invitations | AprilNoelle.comAlmost Unlimited Colors

Basic Invite is one of the few websites that allows customers almost unlimited color options with instant previews online. Once you select a design you can change the color of each element on the card to over 180 different color options so you can make sure the card is exactly how you want it down to the littlest detail. This is what we feel sets us apart from almost any other online stationery company and is what we feel is our biggest draw.

Custom Samples

Basic Invite is one of the few websites that allows customers the ability to order a printed sample of their actual invitation so they can see exactly how it will print as well as the paper quality before they ever have to place their final order.

Over 40 Different Colors of Envelopes

Basic Invite is just as colorful with our envelopes as we are with our invitations. Customers can choose from over 40 different colors when it comes to their envelopes so that they can make their invitation stand out even before it is opened. All of our envelopes are peel and seal so the envelopes can be quickly and securely closed.

Address Capturing Service

Basic Invite offers an address capturing service that allows customers to simply share a link on Facebook, Twitter, Instagram, or any other form of social media to request their friends and family’s addresses which will be stored in the customer’s account and can then be selected during the design process. Basic Invite offers recipient address printing at no cost on all Christmas card orders.

Foil

Foil cards are available in gold, silver, and rose gold. Customers can choose flat or raised foil on all of Basic Invite’s foil designs.

Don’t Forget the Thank You Card!

I am pretty good at remembering to send out timely thank you cards and graduations are no exception. Get your thank you graduation card from Basic Invite too so that it can be just as beautiful as the invitation!

 

Right now Basic Invite is offering 15% off with coupon code: 15FF51

 

 

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Amazon Fire TV | Prime Photos | AprilNoelle.com

Play a Slideshow on the Amazon Fire TV, Just Ask Alexa (Plus a $500 Giveaway!) #Ad

Thanks to Amazon for sponsoring this post.

Have you ever had this happen?

“Mom, remember when we went to that place where the water squirted at us?”

“No,” I responded.

“Remember there was a pool and a slide and a little pool and water that squirted up?”

“Oh, yes, that place.”

I searched through pictures on my phone to find that place from last summer. The three of us crowded around my small handheld smartphone, looking at pictures. Then, the fighting ensued.

“I can’t see!”

“Your head’s in the way!”

“Your hair’s in the way!”

“Can you please scoot over?”

Prime Photos

So when I had the opportunity to try out Amazon Fire TV, I was excited. As an Amazon Prime member, I already had Prime Photos which keeps my photos right at my fingertips, across all of my devices. I was able to free up space on my phone when I stored my photos online with the Prime Photos App. Prime Photos includes unlimited photo storage as a  Prime member, and 5 GB digital storage for videos and files for all Amazon.com customers.

Amazon Fire TV Stick with Alexa Voice Remote

The Alexa Voice Remote now supports Prime Photos commands on your Amazon Fire TV, just ask Alexa! Amazon customers can view and search for their photos and photo albums with the Alexa Voice Remote and the Prime Photos app on their Amazon Fire TV.  Prime members can also search for people, places, and things, with phrases like, “show photos of flowers,” “show photos of California,” or “show photos of April.”

In Our Home

Now there’s no crowding around a small phone or even our computer, making sure that every person has a good view. Sitting comfortably on the couch, we can play the slideshow of last summer, with the photos of “water squirting up”, and enjoy as a family. We can even include my son and husband! **Smile**. All we have to do is press the microphone button and say, “Show my photos from last summer… Play a slideshow.”

Great Addition to Prime Photos

This is a great addition to what you can already do with Prime Photos on your Amazon Fire TV. Check out more ways to use the Prime Photos Fire TV app, hint: you can even change your screensaver. Prime Photos includes unlimited photo storage as a  Prime member, and 5 GB digital storage for videos and files for all Amazon.com customers. Now, you can relax on your living room couch and flip through your photos and personal videos on the biggest screen in your home using your Alexa Voice Remote.

Enter for a chance to win a $500 Amazon.com Gift Card, or one of five $100 Amazon.com Gift Cards. See terms and conditions here.” 

a Rafflecopter giveaway

 

Amazon, Prime Photos, Fire, Amazon Fire TV and the associated logos are trademarks of Amazon.com, Inc. or its affiliates.

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National Money Smart Week | AprilNoelle.com

National Money Smart Week(R) Campaign to Offer Free Financial Education

Thousands of free financial education classes and seminars for consumers will be held throughout the U.S. during Money Smart Week, April 22-29.

Free Financial Education

Classes are open to people of all ages at businesses, financial institutions, schools, libraries, community organizations and government agencies throughout the country. They cover a wide variety of money-management topics including saving for college, buying a house, using credit wisely, managing student debt and financing retirement.

The educational events will be carried out by local and regional partnering organizations. In addition, there are several national partners, including the American LibraryAssociation, the Certified Financial Planner Board of Standards, the Consumer Financial Protection Bureau, Financial Planning Association and the United States Department of Agriculture Cooperative Extension.

Money Smart Week

National Money Smart Week | AprilNoelle.com“Money Smart Week is an incredible opportunity for consumers to access free advice on all areas of personal finance,” said Heather Greenwell, Outreach Program Lead, Federal Reserve Bank of Chicago, which coordinates the campaign. “We hope individuals and families will take advantage of these educational offerings and ultimately improve or enhance their financial success.”

Money Smart Week is the broadest and most comprehensive financial education program in the country. Started in 2002 in Chicago with just 40 programs, it has expanded significantly to become the only national educational program for people at all stages of life.

According to exit surveys, most participants indicate they’re likely to change the way they manage their money after attending a Money Smart Week Class.
Consumers who are interested in finding out about classes in their area during Money Smart Week can visit www.moneysmartweek.org

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Top 10 Finds from ShiftCon | AprilNoelle.com

You Need These Top 10 Finds from #ShiftCon

The following post contains affiliate links. All opinions are my own.

In December, I went to my first blogging conference. I wasn’t sure what to expect or how I was going to navigate it. Really, I was scared of the commitment and whether I was going to take this blogging thing seriously. I volunteered for Shiftcon early on 2016 to make sure I couldn’t find a reason not to go.

Top 10 Finds from Shiftcon

ShiftCon is an eco-wellness influencer conference focusing on food, wellness, health, sustainability, and platform growth. If you didn’t know, I started blogging because I was a Beachbody rep. Now, several years later, I’m no longer a rep, but I’m still blogging. So I thought ShiftCon would be a great fit for me.
I’ll go over all of the reasons why I loved ShiftCon tomorrow, but today, I’m going to tell you about all of the wonderful goodies I received as an attendee.

10. Chili Lime Cherries by Stoneridge Orchards

Top 10 Finds at ShiftCon | AprilNoelle.com A deliciously sweet, tart and spicy snack, the best things in life. These no fat, all-natural Montmorency Cherries are seasons with Tajin, which is just divine to suit a variety of taste buds.

9. Hemp Heart Bites by Manitoba Harvest

I’ll be honest, I was skeptical. The squares looked dry. But once I tasted them, I had to double check the serving size to make sure I didn’t eat the whole bag in one sitting. With 10 grams of Omega 3&6 and 10 grams of protein per serving, These satisfy my sweet tooth AND my daily protein requirement.

8. Goddess Garden Sunscreen Stick

At #ShiftCon we learned so much about the benefits of utilizing sunscreen, including how increasing the SPF doesn’t necessarily mean better for you. The added protection (and often the white residue) is because of unnecessary and unnatural additives. That’s not what I want, especially since I live in a state where the sun shines most of the time.

7. Monkfruit Sweetener by Lakanto

The sweetener wars are intense, but I have found one that tops all others. Monkfruit Sweetener is a little sweeter than sugar, but has ZERO additives, ZERO Glycemic value, ZERO aftertaste and is a 1:1 sugar replacement. Use in place of sugar everywhere without spiking your insulin.

6. Molly’s Suds Laundry Powder

Molly’s mom, the owner of Molly’s Suds, and I had a great conversation which quickly drifted into fabric softener. I stopped using fabric softener last year and it was a great decision for my clothes! They are no longer dingy and I use a lot less bleach. Most store-bought fabric softeners actually coat your clothes in a very thin layer of plastic, which makes them harder to wash and repellent to bleach. Once I had washed my clothes a few times, there was a noticeable difference in the softness and the amount of bleach that I used. After learning so much, I have to say, the Laundry Powder works just as well as my other detergent, without harsh chemicals and all-natural ingredients.

5. Coffee Cacao Power Snacks by Navitas

Need an afternoon pick-me-up and a snack? This superfood combination gives you a great bang for your caloric buck. Try it out and see for yourself.

4. Beauty Counter Products

Quality all-natural bath and body products kinda speak for themselves. Great products, great results.

3. Relax & Restore Whole Food Magnesium by Garden of Life

I have a personal issue with my gastro intestinal tract. It’s completely inconsistent, but this product has helped me maintain regularity and helps me to rest at night. Getting this two for one package is really a delight.

2. Collagen Peptides by Vital Proteins

Can I say amazing? Have you ever considered being able to add protein to any drink without thinking about it being hot or cold, chocolatey or fruit, sweet or savory? That’s what these protein peptides do for you. You can drop a scoop full of flavorless crystals into any drink and hit your protein target without the requirement to “drink a shake”. Love it!

1. MegaFood Vitamins

Not one just one vitamin, everyone I tried so far is amazing and feels good in my tummy. I wrote more about it last week here.
There are truly SO many more great goodies that we received that I just can’t talk about them all. To find out more about these companies, head over to ShiftCon Media.
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All New Amazon #PrimePhotos Features! {+Win a $500GC} #Ad

Amazon.com is providing the gift card prizes. Please read on for giveaway details.

I would have to say that I was hesitant to get Amazon Prime, so less than a year ago, I sent out a Facebook question:

Responses to this post really got me thinking and I joined shortly after.

Amazon Prime Photos

At the time, I was not aware of the awesome Prime Photos aspect, but believe me, I have been wildly impressed.  Amazon has taken the time to code Prime Photos to tag them, which means that I have been able to find a photo super quickly. After I logged in my family, I was able to quickly find old photos in mere seconds, as opposed to combing through thousands of photos.

It’s not just people! Quickly find and rediscover your favorite photos: I took a picture that included a pizza. Don’t ask me why I was looking for this particular photo.

Guess what I could search? Pizza!

Guess who found the photo quickly? Me!

Look what happens when I sort my photos by person:

Prime Photo Features

Recently, Amazon Prime has just gotten better. They have launched an all-new Prime Photos experience with Family Vault. Now, Prime members can share their benefit of unlimited photo storage with up to five family members or friends at no additional cost. Prime Photos is free for Prime members and makes it easy for family members to safely store and share all their favorite photos.

Prime members can now order photo prints, cards, photo books, and calendars directly from their Prime Photos account. 

a Rafflecopter giveaway

Download the new Prime Photos app here: www.tinyurl.com/PrimePhotos

Available on computers, iOS and Android phones, and tablets

Thanks to Amazon for sponsoring this post and providing prizes for the giveaway!
 Amazon, Fire and the Amazon Fire TV logo are trademarks of Amazon.com, Inc. or its affiliates.

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Keeping in the Sun with #GlassesUSA | AprilNoelle.com | #ad

Keeping in the Sun this Winter with @GlassesUSA

**This conversation is sponsored by GlassesUSA. All opinions are my own.**

Summer is over. And in Florida, a real winter is never coming.

Since moving here, I have noticed how much I miss seasons. Let’s be real, Southern California doesn’t exactly scream four seasons. Yet, I lived through several cold winters, including one that was in the 30s (with no heat, but that’s a story for another day).

Keeping in the Sun with #GlassesUSA | AprilNoelle.com | #adBut here in Florida, the average temperature is 75 all year long.

My first winter here I don’t recall it dropping below 70 at all. However, last year was great. For two whole weeks, I was sitting in a glorious 60-degree weather, digging out a light sweater for the first time.

So in that regard, I’ll be getting a lot of sun this winter. What a better way to take in the rays is with a brand-new pair of sunglasses?

I received a beautiful pair of sunglasses from GlassesUSA. Named Ashbury, it comes in a three of color choices: gray/gold, brown/gold or beige/gold. I chose the gray/gold to go with more of my wardrobe.

  • These sunglasses have served me well over the last couple of weeks since I’ve been running to all sorts of outdoor events for the kids.
  • I also went to an outdoor wedding and the gold accents made me feel a like even my glasses were fancy.
  • They are extremely light, which is good because glasses typically tickle my nose, causing me to take them off whenever I don’t absolutely need them.
  • The frames are light so it doesn’t distort the color, but blocks out tons of light.

About the Company

GlassesUSA has many more options, including prescriptions for those who need them. I love the philosophy of the company.

Behind this website, there are actual people who make sure you and your eyes are taken care of.
From our own optical experts that craft the lenses; to our dedicated customer service that ensures you are always covered; to our trend-conscious buyers who select the frames; to our shipping department that makes sure you get your glasses on time.

They produce high quality glasses for a fair price. They do that by cutting out the middleman:

  • Manufacturer – Our glasses are manufactured in a factory.

  • Store – Agents take a cut to bring it to the retailer.

  • Wholesaler – Rent and operating costs bump up the cost.

  • Lab – Retailers send your lenses to an optical lab.

  • You – You end up paying for all these unnecessary stops in the food chain.

What’s the weather like in your area? Have you put your sunglasses away for the season?

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