Did you know, the perfect pitch is extremely important?
Because people have short attention spans. How many of you are skimming this article now? People do that while listening too!
If your 30-60 second pitch is disjointed, incoherent, or fragmented, PEOPLE STOP LISTENING!
If they do listen to the end, do they know who you are and what you need? The answer to that question is often “NO”.
I know you’re saying, “I do SO many different things.”
What that says to other people is that you’re unfocused and likely unable to care diligently for their client.
Let’s make this personal. I’m a real estate agent. I went to my coach just today and told her that I started helping women focus their networking to grow their business.
Her first question was “How are you going to stay focused on real estate?”
And she KNOWS me. She knows that if I’m taking something on, I’ll be able to divide my time well. What if she didn’t? Her first reaction would be to ignore me.
The next question is how do you put together a perfect pitch that encompasses everything you do. The short answer is you shouldn’t. I will talk about this in another post.
Let’s develop YOUR pitch. Enter your email address above to get the worksheet!
Step 1: Tell Us Who You Are and What You Do
The first part of your pitch should include all of the standard information. Name, your title, your company and what you do. You may think this is a given, but often everyone misses one key part. What do you do?
Don’t assume that the person standing in front of you understands what an “accountant” does or “real estate agent”.
Mine goes something like this:
My name is April Grant and I help people build wealth through the purchase and sell of homes as a real estate agent with Keller Williams.
Step 2: Name three things that you do that sets you apart from your competitors.
In any field, the person in front of you has an idea of “who you are”. How do you separate yourself from their assumptions?
This will take you the longest to figure out how you are different. So take some time think about the three things that you do that you know your competitors do not.
My examples are:
- I listen to my buyer’s needs to get to get them the home that they desire.
- I price a home correctly to get my seller’s the most money for their home.
- I educate my buyers and sellers so that they feel comfortable closing on their home.
Step 3: Choose three adjectives that you use in regular conversation.
Here’s the definition of an adjective if you don’t remember: a word or phrase naming an attribute, added to or grammatically related to a noun to modify or describe it.
My three adjectives are: awesome, excellent, fantastic.
Step 4: Rewrite Step 2 using the adjectives in Step 3.
This is better shown than explained. See my examples below:
- I’m awesome at listening to my buyer’s needs to get to get them the home that they desire.
- I’m excellent at pricing my seller’s home correctly to get my seller’s the most money for their home.
- I’m a fantastic educator so that my buyers and sellers feel comfortable closing on their home.
Step 5: Tell the audience who your target market is.
I’m looking for people who are willing and able to buy or sell a home within the next three months.
I’ll admit, this is a little broader than I’d like but it works in this situation. Target markets should not be generic and I’ll help you develop your target market in another post.
Step 6: Close with a tag line or salutation.
In your closing, include anything catchy that’s in your pocket and your preferred method of contact. If you don’t have anything catchy, just close with a Thank You!
Texts are best and I’d love if you’d follow me on Instagram. Thank you and have an awesome day!
Here’s the final product:
My name is April Grant and I help people build wealth through the purchase and sell of homes as a real estate agent with Keller Williams. I listen to my buyer’s needs to get to get them the home that they desire. I price a home correctly to get my seller’s the most money for their home. I educate my buyers and sellers so that they feel comfortable closing on their home. I’m looking for people who are willing and able to buy or sell a home within the next three months. Texts are best and I’d love if you’d follow me on Instagram. Thank you and have an awesome day!
Leave your “perfect pitch” below or shoot me an email. Better yet, I would love if you would share it on social media and tag me @theaprilnoelle.
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