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Brave |

I’ve been ruminating on this word, BRAVE, for weeks as I’ve deemed it my “Word of the Year”. As simple as it is, my chosen word of the year has a lot of implications and requirements. Unlike a previous choice, the word brave means “ready to face and endure danger or pain; showing courage”. Merriam-Webster Dictionary. Honestly, I sigh with an overwhelming sense of pressure, even before I get start. I LOVE my comfort zone. My comfort zone is just living my day to day life. I take the kids to school, I go to work and connect with potential...

6 Steps to the Perfect Pitch

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Six Steps to the Perfect Pitch |

Did you know, the perfect pitch is extremely important? Why? Because people have short attention spans. How many of you are skimming this article now? People do that while listening too! If your 30-60 second pitch is disjointed, incoherent, or fragmented, PEOPLE STOP LISTENING!  If they do listen to the end, do they know who you are and what you need? The answer to that question is often “NO”.  I know you’re saying, “I do SO many different things.”  What that says to other people is that you’re unfocused and likely unable to care diligently for their client.  Let’s make...

Who You SHOULD Meet While Networking

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Meet the Right People at Networking Events |

It’s almost five o’clock and you signed up to go to a networking event that starts at six. What you really want to do is to go home, eat and go to sleep or take care of the millions of things elsewhere. But… You promised yourself you’d grow your business. It’s been stagnant for a while and it’s time to get more customers. You’re normally disappointed because you may get one customer, if you’re lucky.  Time is running out. So, what are you looking for? Who should you meet? Typically, my goal is to get at least 10 business cards consisting...