Have you gone to networking event after networking event, followed up with each person, only to NOT receive any business out of the process?
Have you been in the cycle for a while wondering what’s the point of networking?
I’ve done that too.
I know I’ve questioned why isn’t this working? Why am I wasting my time with all of this?
Let’s be honest, when you’re networking with potential strategic alliances, your voice is just one of many… send me “everybody who…” or “anyone looking to…” That’s what everyone says to them. So when it comes to talking to you, you’re not only in competition with whoever that “somebody” already knows, you’re in competition with everyone your contact knows too (i.e., other industry people).
So, how do you differentiate yourself from the crowd?
The Missing Piece of the Puzzle
I realized I was missing a piece of the puzzle. Having a great conversation and leaving a positive and informative impression is just the start.
The Top Ten List is the list that will change your business.
So, what exactly is the Top Ten List?
The Top Ten List
It’s rather simple actually.
It is a mix of the top ten people or organizations or positions that you want to meet to make your business grow!
If you own a product line of natural and organic vitamins and supplements and are seeking distribution, instead of saying “I’d like to meet anyone who likes natural and organic goods,” you would provide a list like this:
- Jane Smith, buyer for MegaFoods
- Jon Doe, buyer for NatureMade
- Owner of a boutique that rents out shelf space
- and more…
This shows your new companion that:
You have a vision
You know your industry
Evenmoreso, it makes it easier for them to have a clear vision of WHO to refer to you! Most likely, by the end of the conversation, you will either receive a referral or consideration for a referral.
Do you have a Top Ten List? Do you know who you’re going going to add to yours?