8 Ways to Make it Easy to Share Your Posts

8 ways to make it easy to share

I am a co-host on several blog hops: Creative Style, Turn it Up Tuesday, and CLIMB. One of my purposes of starting the blog hop is to help my readers and followers grow.

But I can’t.

Let me rephrase.

It’s hard to. Why? Well, you came to the right place, because I’m going to tell you. Here are 8 Ways to Make it Easy to Share Your Posts

1. You don’t have share buttons on your blog posts.

I want to share your POST, not your site. I start at the top and scroll and scroll to the bottom and the only social media buttons are the ones on the side of your page. It’s great that you have social media buttons, but how do I send it to my friend or post it on Twitter? I have to cut and paste bits and pieces, then go to the different sites. If I’m reading the one-off occasional post, sure, but I’m trying to read anywhere between 50 and 100. Those seconds cost me valuable time away from my family. There are hundreds of social media buttons that you can use in the WordPress Repository. Please use one.

NOTE: Yes, I can use Hootsuite or Buffer, but non-bloggers don’t typically have these tools.

2. Your Share Buttons Don’t Work

When you click on the share button, the sharing site may open, but the box is blank. This is normally because you haven’t set up the sharing buttons in the settings. Each one has it’s own settings, so I can’t walk you through, but take some time to familiarize yourself with them.

3. Your Share Buttons Only Have a Link

My favorite sharing site is Twitter and I often only see the pre-filled link in the tweet. Depending on my time constraints, I will sometimes choose not to share because I don’t have time to fill it in. Yes, the link to your post is probably the most important part of all sharing, but you need it to have context, especially when many permalinks shorten the title. So, when you title your post “How to Stop Eating Everything in Sight”, it may be truncated to “eating-everything-sight”, which may or may not be the crowd you’re looking for.  On Twitter, a good share button would be Title of Post, link and YOUR twitter handle. I use Shareaholic and it is all automatic. I can just add in a thought or two and press share!

[Tweet “Are your posts shared? 8 Ways to Maximize Sharing of Your Posts – 100lb Countdown – http://go.shr.lc/1osVuo5 via @100LBC”]

4. You’re Missing Your Twitter Handle

When you are sharing on Twitter, you want to make sure that you have your twitter handle attached for three reasons:

(1) You want to see who’s sharing your posts! You want to be able to interact with those who sharing your posts, especially the newbies and your frequent sharers!

(2) I love Shareaholic, which I mention frequently in this post, but why are you allowing your readers to give them a shout out every time they post something? Make sure you change the settings to include your Twitter handle instead of theirs.

(3) Having no Twitter handle means that your readers’ followers can’t quickly find you either! The point of sharing is so that your content reaches your readers, their followers and hopefully their followers. You want to cut down on the work for everyone! Putting your twitter handle in the tweet makes it easy for everyone to contact each other quickly!

5. Your Site Doesn’t Work Well in All Browsers

Have you taken a look at your site in other browsers? In some browsers, the sidebar ends up on top of the text, the share buttons don’t function, the graphics don’t show up, and some other issues too. Some sharing buttons don’t work well on Chrome, my preferred browser. This means that I have to open a new browser to share your post. Sometimes, I do, sometimes I don’t. I’m sure that others skip it too. I have found that Shareaholic to be the most consistently working sharing buttons. I’m sure there are others too. Take the time to see what works and does not work in all browsers.

6. Your Pin Description is Blank

Pinterest is my second favorite sharing site! I love to share all posts, and work to find an appropriate board even if it’s not my “typical” post. Yet, time and time again, I pin a picture, only to have it blank or with the picture name, sometimes something vague like wpid-1030-d034.jpg. This means I have to back to the site and get the proper name of the picture and type it in. Sometimes I do, sometimes I don’t. A proper description should be the picture title and your website name. Make it for readers to know what they’re getting.

7. Your Pictures are Missing a Watermark and/or Title

Yes, this may be a pain sometimes, especially for those who don’t use graphics frequently, but you MUST have at least one “pinable” graphic on your page. A pinable graphic is one that has your site name (either as words or a watermark) and the title or purpose of the post. (Example: Title of post may be “My kids drive me crazy”, but the purpose of the post may be “5 Ways to Keep Your Kids Busy”). Titling your post is a different subject matter all together, but I have seen many pinable pics that don’t match the post name. Why is this important? Because when you’re looking at the vast amount of photos on Pinterest, you want to know what’s going on with the post before you click on it. If you don’t have an accurate description and your picture isn’t watermarked with a title, people have no idea what your post is about.

8. You Only Have Facebook and Twitter as Share Options

You’re on every social media platform, but your share buttons only include Facebook and Twitter. You are taking the time to cultivate followers and build content on each of the platforms. Make it easy for people to share your content on the platforms that you use! Where do you want your posts shared? Have more options than less.

BONUS: My Least Favorite Sharing Buttons

I think this is a default for Blogger or maybe WordPress, but I have found it often to be guilty of all of these above, and I rarely share when I see these buttons because the information is not pre-filled for me.

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62 thoughts on “8 Ways to Make it Easy to Share Your Posts”

  1. Hi April,
    Thanks for the party. Have a great rest of the week. I definitely need to work on some of these. Thanks for the great information.

    Trish

  2. Hmmm. . . In particular, I hadn't thought about #7 — including a watermark or title on my pictures. . . I mean, the thought had occurred to me to do this, but I didn't realize the significance of doing it. I will have to look into this. . . 😉

    1. Yes! Now that I'm entrenched in this, I no longer see a food picture and automatically think it's a recipe – it could be about a family meal, a diet gone awry or just a plate of food someone enjoyed (Instagram, anyone?). 🙂

    1. Especially when you WANT to share it! I've come up against when they've asked me to share, but then it's also great content. Then I spend time looking for the share or rewriting their share button and makes me want to say no next time.

  3. toughcookiemommy

    This is definitely some important information. It is frustrating when share buttons are not prominently displayed.

    1. If you've set yours up, that's great. I don't mind them. I just find that most people haven't set those up.

    1. It's not a big deal if it's set up. I just find most use it, and never set them up, so clicking on them could actually mean nothing… like, there's nothing in the box at all!

  4. I have been bad at watermarking my photos but I really do need to do so. I also need to do the share buttons I just use the free wordpress for now and I do have my own domain but not my own hosting yet and I use wordpress.com not wordpress.org I know I'm committing so many blogging dont's eek.

    1. Really, you just need to watermark ONE awesome shot, the one you want shared. The rest, it's not as big of a deal. It's ok. We're all here to help! Using wordpress.com isn't awful, most of us started out that way. When you're ready to make the leap to self-hosted, I'll (and probably many) will be there to help! 🙂

  5. You have hit the nail on the head for my biggest blog pet peeves! I am very disturbed when I have no button to share the post. It's crazy not to!

    1. Some of the bloggers are big too! I am always surprised when they don't have share or their share buttons suck!

  6. This is all very good information, I hate social share buttons that have too many steps, I don't want to spend find minutes sending a tweet for someone. lol Great post, thanks for sharing.

    1. Exactly! I only do because it's a promise I made on my blog hop. If it's not there, I use Hootsuite, but not always.

  7. Thanks for the reminder to check my share buttons! Luckily I'm on WP.org, so my social media plugin lets me customize my sharing.

    1. Most allow for customization, but I think most people just forget. It's a plugin. They plug it in and forget about it! 🙂

  8. These are great suggestions. I am currently in need of a Facebook LIKE button as my current share buttons only have Facebook SHARE and not LIKE.

  9. Hmm, I didn't know you could change the setting to be your Twitter handle instead of theirs. I"m going to check into the share service I have and see if I can do that too. Thank you! 🙂

    1. Yep! I know you can for Shareaholic for sure, but I'm pretty sure that others do too! They may hide the setting so that you don't end up changing it though. I'm sure they prefer you use their name instead of yours. 🙂

  10. It makes me NOT want to share a blog post if their Twitter handle isn't in their share settings! I want them to know that I shared so I always have to copy and paste it in!

  11. I love this share I can’t stand when I visit a page and they only provide FB as a like option or follow.

    Not to mean very few share buttons smh…

    1. Yes. If they only provide a Pin button, then I only pin it if it fits on one of my boards. If not, I don't share. I figure if you wanted FB and Twitter sharing, you'd make it easy for me to do it.

  12. Watermarks and pinterest descriptions is something I have been working on recently. Honestly, I didn't even know how to change the pinterest description until recently!

    1. At least one picture with the watermark. If you have 12 pictures on your page, just pick the one that "says" the most. That way we can help you spread the word and the picture (with the words and/or title) will speak for itself! 🙂

  13. These are great tips. I am guilty of not adding my Twitter handle to my share button. Not because I haven't tried, I just don't know how. When I contacted my template designer, she was flabbergasted just as I was when it wouldn't work through HTML. Hmmm…

    1. I just checked out your page. What plugin did you use for sharing? What platform are you on? Can you make changes or do you have to go through the template designer? I'll help you update it! 🙂

    1. There are TONS of things to learn as a blogger and often people get sidetracked with actually providing content (who knew, right?) So they find some cool sharing buttons, activate then forget it. It's all good though. Just when you get the chance to get to it, it will really help the rest of us share your stuff!

  14. tamaralikecamera

    This is wonderful. I have a friend just starting out and she wants to know how to share posts better. I'm sending this to her!

    1. Believe me, it helps! Even if you just implement one or two. As bloggers, we have so much on our plate (or as people), but the key to success is sharing!

  15. These are some really great tips. My sister is just starting out in the Blog world. I will share these tips with her. Thanks for sharing.

  16. Great tips! I share if it interests me on both FB and Twitter. My is set up with the blogger set up at the end and it works OK for me right now but will be heading to WP soon so may need to check out what is available and easy to use.

    1. A convert? LOL! Welcome to the WP side. I love Shareaholic, but I'm sure there's some other awesome ones out there!

  17. Great tips! It is Blogger that has your least favorite buttons. I guess I need to look into sharaholic! Thanks for linking up to Friday Favorites!

    1. They do, but that's mainly because I think the buttons are just "there", whereas with other buttons, you add the plugin and are requested to set up. Since the Blogger buttons are by default, I don't think a lot of people think about setting up the buttons.

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